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2024-06-20

Persistence in business success: SERES series
products successively enter overseas markets

Recently, SERES series products have been launched in overseas markets successively. On July 18, a launch event was held in Dubai, United Arab Emirates (UAE) for releasing the SERES brand and SERES 5. It was attended by Zhang Zhengping, Rotating President of SERES Group Co., Ltd. Subsequently, on July 27 and 28, the new energy vehicle SERES 3, under the SERES Group, was launched in Brazil and Hong Kong, China respectively. The widespread presence of the SERES brand and its high-quality products in overseas markets is attributed to SERES's unwavering dedication to serving customers wholeheartedly, adhering to innovation-driven strategies, and the pursuit of long-term development and business success.

Figure 1: Group photo of representatives of SERES manufacturers at the launch event in the United Arab Emirates

The appearance of SERES in the United Arab Emirates, Brazil, and Hong Kong, China undoubtedly marks another important milestone for SERES' overseas exports in 2023. It demonstrates SERES' determination to promote its brand and products in overseas markets and enhance its brand awareness and recognition. It also shows the leading role of SERES in "China's Intelligent Manufacturing" new energy vehicles as the international community prioritizes sustainable development and low-carbon transportation.

Figure 2: Speech by Zhang Zhengping, Rotating President of SERES Group

During the launch event in the UAE, Zhang Zhengping, Rotating President of SERES Group, expressed, ‘We are delighted to launch our revolutionary new energy vehicle SERES 5 in the United Arab Emirates. The UAE market has always been a key focus for us, and only through win-win cooperation and mutual empowerment with overseas dealers can we provide consumers with better products. At SERES, we not only offer new energy vehicle products but also provide various quality assurance services to ensure superior and safer travel experiences for our consumers.

Figure 3: Small-scale launch event held by SERES at the Equestrian Centre in São Paulo, Brazil

Over 30 Brazilian customers and investors, representatives of SERES manufacturers, and local well-known media journalists from the automotive industry were invited to attend the launch event of the brand-new SERES 3 in Brazil. During the event, Brazilian customers first introduced the recent overseas development of SERES Group and its brand, played a congratulatory video from Wan Zhijun, Executive Deputy General Manager of Overseas Business Division, for this release event, and provided detailed information about its future business models and product planning. They also explained the product advantages and highlights of the SERES 3 model in its market segment. The compact and exquisite launch event fully presented the brand and its history, high-quality products, and future development direction to the attending media journalists.

Figure 4: SERES opened a new branch in Kowloon Bay, Hong Kong, China